Route 101 Master Series from $529 Design your dream guitar from $329   

New from Route 101 Guitars!

Rincon Custom Pro, Solimar Standard and Rincon Standard
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Ten reasons to purchase your next guitar from Route 101 Guitars

1) You can�t get a better guitar in this price range, WE GUARANTEE IT!

2) Route 101 Guitars 14 Day Money-Back Guarantee. We give you 14 days to check it out and decide!

3) You pick the options and we build your dream guitar�just for you!

4) Tell us how you want your dream guitar to look, how you want it to sound, and how you want it to play. We take care of the rest.

5) We provide superior technical support and professional advice for both experienced and beginner players. 

6) Route 101�s famous dedicated customer service. When you purchase a guitar from Route 101 Guitars, you become one of the family.

7) You�ll get more guitar with more features for your money.

8) You�ll get superior quality and workmanship at an affordable price.

9) We use Seymour Duncan, Duncan Designed and Rio Grande products to insure great tone.

10) You�ll get a full one year parts and labor warrantee on all Route 101 Guitars.

And finally...

We love what we do! If you have any questions or concerns, send us an email or give us a call 805-641-3500.

Design Your Dream Guitar For $329! How do you do it?
It's simple. Route 101 Guitars does not have a network of dealers. Since we sell direct to you, the customer, we can offer wholesale prices.
Route 101 Guitars can offer these high quality instruments because we are the manufacturer and we are selling direct to you. You can literally save 50% (hundreds of dollars) by purchasing your next guitar through Route 101 Guitars Direct. Our Solimar Custom� and Rincon Custom guitars would sell in the $600-$2000 range if you were to purchase them through traditional outlets. It is truly a new way to shop for your next guitar.

The Solimar and Rincon Custom� Guitar --A Working Man�s (and Woman's) Guitar
Our Solimar and Rincon Custom guitar were designed to be played long and hard. So leave your �59 Strat at home locked in your closet wrapped in your mom�s underwear. Break out your Route 101 Custom guitar. Whether you�re gigging, jamming, recording or just sitting around playing, the Solimar and Rincon Custom Guitar is a guitar player�s guitar. We use only the finest quality tone woods like Indian Rosewood, Canadian Hard Rock Maple, Mahogany and Kapere wood. We feature Duncan Designed, Seymour Duncan and Rio Grande pickups. The quality of our craftsmanship is second to none. Don�t take our word for it, check out Route 101 Guitars for yourself.

No Risk! 14 Day Trial Period!
The only way to truly appreciate our custom guitars is to play one. Put it under a magnifying glass! Take the guitar to a gig! Crank up the guitar and let it rip! We are so confident you�ll be completely satisfied with our custom guitars, we are giving you a 14-day trial period. If, for any reason, you are not satisfied with anything you order from Route 101 Guitars, return it within 14 days of receipt and we�ll refund your dough (Shipping charges, non-refundable items & restocking fee excluded) What other guitar manufacturer will give you that kind of guarantee on their guitars?

Dedicated Customer Service and Technical Advice
Route 101 Guitars is dedicated to providing our customers with superior customer service and technical advice for both novice and expert guitar players. We are lucky to have some of the best, most talented guitar technicians around (they are excellent guitar players too). If you have any questions about Route 101 Guitars, or need set up or tone advice, our guitar Techs will be happy to assist you. For more information please call our guitar techs directly @ (805) 641-3500 or e-mail

Why We Started Route 101 Guitars
Few people understand purchasing and playing a great guitar is a very personal experience. A great guitar moves the soul. And since all of us here at Route 101 Guitars are passionate about guitars and guitar building, we wanted to design and build a custom guitar that was very playable, versatile, great looking, and had killer tone. In short, we wanted to create the ultimate working man�s (and woman's!) guitar. We�ve done just that with our Solimar and Rincon Custom� guitars.

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Route 101 Guitars
1050 E. Thompson Blvd. Unit D
Ventura, CA 93001